March 30, 2023 by Daran Wastchak
#037 Apple Computer’s Secret Weapon
In this episode, host Daran Wastchak will be talking about a concept that was made popular in 2009 by a TEDx presentation in Seattle, Washington.
That presentation was titled, “How great leaders inspire action," and it was given by a 36-year-old former advertising agent from New York City.
This wasn’t just any TED Talk. It’s one of the most popular ever given, with almost 62 million views to date, and still climbing.
Daran's going to share with you exactly who the speaker was, and explain why the message he shared continues to be of such profound interest to so many people.
He's also going to share with you how the lessons from this TED Talk explain one of the great secrets to the success of Apple Computer, and how you can take advantage of this same “secret” to make your own small business wildly successful.
Enjoy the show and don't forget to...
Stay focused on your freedom!
Links mentioned in this episode:
Daran’s article, “What is Apple's Secret Weapon? (Hint: It Isn't Low Prices)”
Daran’s article, podcast and class on “Core Values”: “The Key to Greatness Is Already in Your Hands”
“Core Values Discovery” Class
Daran’s article, podcast and class on “Vision”: “The best way to predict the future is to create it!”
“Clarifying Your Vision” Class
Find Your WHY, A Practical Guide for Discovering Purpose for You and Your Team, by Simon Sinek
Insanely Simple: The Obsession That Drives Apple's Success, by Ken Segall
Simon Sinek’s September 28, 2009 TEDxPuget Sound presentation, “How great leaders inspire action.”
Simon Sinek’s “WHY Coaching” program
Start with WHY, by Simon Sinek
Steve Jobs, by Walter Isaacson
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